For my second year on the Branding Team of Ivy Film Festival, the world's largest student-run film festival, I took on the role of Branding Coordinator and planned to make the 2025 season even better than the last.
Starting in the Fall, weekly meetings with our team outlined our identity for the season. We were inspired by the translucent nature of thin paper and perforated edges of movie tickets as visual motifs to draw from. This inspiration continued into our typefaces as we chose a mono spaced font that looked like something you would see on a ticket stub. Bold, condensed serif text became our main typeface choice and continued to point to a retro look that we could play with to appear timeless.
The center graphic of all of our designs was our "viewfinder" motif that pointed to classic movie tropes of looking through binoculars or cupped hands and strengthened our language of "something to go see".
As seen in our Instagram template, the layout became modular, and could be adapted to fit the needs of whatever title length or image composition given to us by the Publicity Team.
Additionally, I also illustrated a risograph printed postcard and poster as well as the program given out to audience members during festival week in April.
