During the summer of 2025 I had the opportunity to work with Yahoo's Marketing Studio team to design printed work for the 2025 Cannes Lions International Marketing Festival, held in France in late June.
As an Art Director Intern I worked closely with Creative Director's on Yahoo's team along with copywriters, producers, and team members onsite at Cannes to coordinate the color palette, dimensions, legibility, and final print of each design.
The menus were a part of Yahoo's greater theme at the festival, "Yahoo Motel", and each piece I made had to fit within the look and feel they had been developing.
Menus for delegate events, buffets, and drink menus for Yahoo's "Search Bar" were developed with each following the same design formatting as surrounding graphics.
3.75 inch by 10 inch menus were laid out on tables before partner dinners.
Other deliverables were conversation starter cards laid out around tables during events and email headers sent out to all who RSVP'ed to each respective event.
